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Starbucks to Serve Decaf

published  First Published: 12/10/2009
Article written by: News Editor: Nigel Brookson
Starbucks to debut decaf instant coffee next month.
 
The Seattle company has been testing Via for a fortnight in all its U.S. and Canadian stores, and said it is exceeding expectations.
 
Decaf instant will go on sale in the United States on Nov. 17.
 
Three single-serve packets of the decaf will cost about $3, while a 12-pack will cost around $11.(US dollars)
 
Starbucks (NASDAQ: SBUX) has experimented with new products, like Via and the Clover brewing system, and new organizational ideas after expanding too rapidly under its old real-estate-focused business plan and having to close hundreds of stores that werent doing well.
 

 

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